For all the brand-name babes out there, this page is for you. If you’re a brand-name shopper, I totally get it—brand names are often good indicators of quality and reliability. Just like there esteemed salons known for their professional hair styling skills, there are esteemed brands of hair straighteners known for being the products that professionals turn to the most. And when you’re shopping for products that have the potential to make or break your hair, quality is not something forego. When it comes to hair straighteners, you don’t want to mess around—leave that for the hair teasing products!
That being said, just because a straightener has a brand name doesn’t mean it’s going to be the best for you and your hair type. If you want a quick run-down on the hair straighteners that are best for your hair type, check out my bit on hair straightener reviews. I go into more specific details there about choosing the flat iron for your hair type (delicate versus coarse, for instance), the various materials that are best for achieving certain effects (like a moisture-retaining sheen), and the benefits and potential risks involved with those materials. In addition to the quick-run down, I also review hair straighteners in different categories—broken down into ceramic, tourmaline, titanium, and wet-to-dry—to give you a full range of choices for each type of flat iron.
So while it is definitely a choice move to consider the leading brand names when buying a flat iron, I recommend also keeping a review guide handy while shopping. There are of course brand-name options in the reviews, so by checking out the reviews, you can make a comparison of the features that distinguish one hair straightener from another and cross-compare not just the features but some of the leading brands as well. I guess you could think of the review guide as similar to going into a shopping mall full of high-end retail stores—you have products on offer from high-end and mid-range brands (no low-quality products reviewed here), and the brands that you gravitate toward will depend on your taste, the style you’re looking to express, and sometimes your budget. So feel free to window-shop to your heart’s content and skip around from one brand and flat iron type to another until you see the straightener that catches your eye.