The Boom Boom Brow Bar isn’t only a make-up brand; it’s a real brow bar. Malynda Vigliotti opened the bar the week the financial crisis of 2008 hit – not a great time to open a business – but her humor, her care and her cutthroat prices, meant her salon didn’t only survive; it’s always full.
As well as running a bar, Vigliotti sells cosmetics that takes the shop’s name. It’s clear she’s a woman who knows what side her bread is buttered on – she sticks to what she knows. She hasn’t gone out of her comfort zone and into foundations, lipsticks and whatever else. The Boom Boom Brow Bar knows what it does best, and that’s looking after your brows.
Right now, they only have 4 products on their online shop:
- Flash Wax
- Grow Serum
- Brow Gel
- Brow Powders with an angled brush (which come in four different shades)
It’s refreshing to see a cosmetic brand faithful to their area of expertise, and it seems that the cosmetic side of Boom Boom Brow Bar aim for quality eyebrow products over quantity.
This brand review is going to be a tour de force through Vigliotti’s enterprises. We’ll introduce you to her highly popular Brow Bar in Manhattan, and take a look through the cosmetics to see if they pack a punch.
If you’re in New York, you may just find a new favorite spot to get your eyebrows done. If you live elsewhere, don’t be too envious- there’s always Boom Boom Brow Bar cosmetics.
The Brow Bar
Vigliotti’s business grew so successfully, she closed her first salon and moved to a new, bigger premise on Manhattan’s Greenwich Avenue. One thing that distinguishes Vigliotti’s bar from her competitors is that there are no appointments, ever (she prides herself on opening the first walk-in brow bar in New York) – but don’t think the experience she provides isn’t bespoke.
Clients love returning to the Boom Boom Brow Bar because Vigliotti takes a personal approach to each and every one. When you come through the door, Vigliotti will greet you by your name if you’ve been before – and assure you, “Come to mama, we’re going to get you gorgeous.”
Vigliotti quit her job as a modelling agent to capitalize on the right trend at the right time. This is a woman who is passionate about full, natural-looking brows. While in 2008 she may have been ahead of the curve, in the teenies there can be no dispute that rich, natural, feathered brows are one of this generation’s defining trends.
When you visit the Boom Boom Brow Bar, don’t expect that you’re going to be priced out of this fine business woman’s service. A client doesn’t have to pay more for a consultation with Vigliotti than with any of the other eyebrow experts in the joint. This is because every eyebrow technician in the place is high skilled, and believes in Vigliotti’s edict that a full brow is best.
Vigliotti and her brow artisans have perfected their technique; one rule is that she refuses to do a woman’s brows if they’re lying down. This is because the shape of the muscles in your face change when horizontal, so for the best brow to face the world with, Vigliotti makes sure all her treatments are done with the client sitting up straight and ready. This level of care show Vigliotti and her team to be artisans who are really invested in the results of their treatments.
Over five hundred women a month benefit from getting their brows done at Boom Boom Brow Bar. The bar has been so successful because of how woman-focused Vigliotti’s business is. Vigliotti believes that a woman’s beauty lies in her authentic self, and real brows are real beauty.
If you expect a quiet, sterile environment, with the only sound being the ripple of wax strips being removed and the occasional wince- prepare to be surprised. The bar is filled with the chatter of clients with technicians. Talking, getting to know each other, and making sure everyone is comfortable is all part of what makes a good brow at Boom Boom.
Visit the salon for an eyebrow fix-up starting at the competitive price of only $28. Prices increase if you’re after a more demanding service like microblading, but are still among the best in the city for the service they provide. The Boom Boom Brow Bar can do almost any kind of hair removal, from sorting out a few sprouting hairs on the upper lip, to making sure you are more… bikini ready.
The Brow Brand
Vigliotti had already been developing products to use in the salon, and with Boom Boom brow bar’s success, she decide to sell some online – so even non-New Yorkers can get a slice of Boom Boom’s good stuff.
Currently Boom Boom Brow Bar cosmetics are only selling four products; the Brow-ssiere Clear Taming Eyebrow Gel, Physician Formulated Eyebrow Growth Serum, at-home wax, and a powder brow color that comes with an angled applicator brush, available in four shades.
Here we introduce you to everything you need to know about Boom Boom Brow Bar’s small – but mighty – product selection.
Boom Boom Brow Bar Brow-ssiere Clear Taming Eyebrow Gel
The Boom Boom Brow Bar Brow-ssiere Clear Taming Eyebrow Gel comes with a mascara-wand brush to tease out your brow hairs, giving a dramatic and full look. Reviewers said that the product fixed their brows well, and the gel didn’t dry up and flake off.
Strangely, the product description says it can also be used to set eyeshadow, eyeliner and lipstick – which would be a tough job using the mascara wand applicator. Maybe try tipping some product out onto your finger to use it as a setting agent in other areas.
However, the cost of this product has caused some controversy. Many consumers report the price being too high for the amount of product you receive. Brow-ssiere Eyebrow Gel retails for $18 online, for a container that looks around half the size of an average mascara (there were no amounts or measurements to be found on the website or Amazon).
Boom Boom Brow Bar Formulated Eyebrow Growth Serum
Boom Boom Brow Bar Physician Formulated Eyebrow Growth Serum retails for a costlier $40, and reviews are divided. Many people comment on the small amount of product offered – the website states that one tube will last for one month with two applications per day; but full results are not achieved for an average of four months.
Again, naturally, people say it’s a slow-going product that requires at least a couple of months’ use before results show, but that is expected of regrowth products. After this time, most customers seem pleased with the regrowth results they experienced.
The manufacturer states this product will only work in areas where there is already or used to be hair, so it is recommended as a thickening product with some ability to regrow hairs, with best results being achieved for customers who have previously over-plucked their brows.
Boom Boom Brow Bar Brow Powder
It’s nice to see that the Boom Boom Brow Bar Brow Powder uses ingredients that are kind to skin. The powders are composed of hypoallergenic minerals, which are free of all perfumes, oil, talc, dye and fillers. The product falls weightless upon the skin, while delivering a really strong color pigment.
Brow powders are supposed to look way more natural than eyebrow pencils because of their light application, and the Boom Boom Brow Bar powders certainly pass the test. The style comes in four colors, all named after strong women; the Aretha, the Tina, the Bette and the Dolly.
The range of colors is versatile enough to work for any woman, regardless of her skin tone, as long as she picks the one that’s right for her. Most customers report that they’re happy with the colors, and that the brush works wonders to create natural-looking filled-in brows.
Boom Boom Brow Bar Flash Wax
Like the Brow Powder, Boom Boom Brow Bar’s Flash Wax also focuses on kind ingredients; as kind as ingredients can be when they’re used for a wax – ouch.
Each wax is infused with lavender oil, to supply a little of that in-salon luxury at home. Compared to a lot of products on the market, the ingredient list is fairly small. You can be sure that everything that’s in there needs to be, and no more.
Boom Boom Brow Bar’s Flash Wax melts into a caramel consistency and removes all unwanted hairs in an instant. They helpfully provide an instructional video on their website if you’re new to the world of home waxing.
The formula of this wax is the one they use in the Boom Boom Brow Bar Manhattan, which explains why it attracts so many devotees from those who visit the bar. To those in the know it’s become one of their best-selling products, and a real cult beauty favorite. You can get your hands on this stuff for a very reasonable price: it’s on sale for $15.